Sperry Breaks Ground on New Capital Eurocars Dealership in Tallahassee

Mar 14, 2022

Red Hills Market

New Dealership is the Latest Partnership Between Sperry and Capital Eurocars


Sperry & Associates has recently broken ground on a brand new Capital Eurocars automotive dealership in Tallahassee, Florida. Capital Eurocars is operated by Crown Automotive Group and are a longtime client of the Sperry team. The new dealership will bring the Jaguar and Land Rover brands to Tallahassee for the first time. It will also include a new home for the company’s BMW dealership.

Located on Capital Circle Northwest, the project will be transformative for a fast growing part of the city. Sperry Senior Estimator Matt Edwards said, “It’s going on a 5.5-acre job site … It’s a great project for Tallahassee in general. I think it’s going to bring a lot of economic impact to the side of town that it’s going on, across from the Home Depot. It’s going to be a landmark type building.”

For Tallahassee residents, the new facility means they won’t have to travel to Jacksonville and other cities to get dealership maintenance and service, said Crown Automotive Group President and COO Jim Myers. “We’ve designed the building so there’s separation between the two brands yet there’s still a connection between them in the building,” Myers said.

“Customers can actually walk back and forth from one showroom to the other, but the brands have separate (and) exclusive looks.” Myers said the dealership is the first phase of the company’s plans to expand its facilities in Tallahassee. The next phase, also being built by Sperry & Associates, will be a stand-alone Porsche facility, where Crown’s BMW dealership currently operates at 3701 W. Tennessee St. Other facilities are planned to build Volkswagen and Volvo dealerships.

Crawford Atkins, General Manager for Capital Eurocars spoke to the long-term partnership with Sperry saying, “Frankly, this is our fourth project with Sperry and they’ve been so great through the years, there is no reason to work with anyone else.”

To learn more about how Sperry & Associates is helping companies like Capital Eurocars and Crown Automotive Group build their business dreams please visit

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